Dr Iain McGilchrist is a psychiatrist, writer, and former Oxford literary scholar. McGilchrist came to prominence after the publication of his book The Master and His Emissary, subtitled The Divided Brain and the Making of the Western World. His work formed the basis of Orlando Wood's books on advertising, Lemon and Look Out. Timestamps 00:00 - Intro 01:09 - Iain McGilchrist background 06:05 - Hasn’t the myth of the right and left brain been debunked 12:48 - The changes in society based on left brained dominance 16:36 - Are we seeing a left to right brained shift in society today? 22:10 - How are the big discoveries made? 24:39 - How understanding attention could change the world 26:34 - How the left and right brains do things differently 29:19 - Is attention crested by us or the world around us? 31:18 - Can we train ourselves to be more right-brained? 35:13 - AI asks Iain a question 37:13 - How did Orlando Wood connect with Iain McGilchrist 45:02 - Orlando’s most profound piece of Iain’s work